20+ Years of experience
tools
My design tool of choice is typically Figma - For me is the best at handling the wireframing, ideating, designing, prototyping and collaboration aspects. I previously used Sketch, XD and Invision for many years and time to time I end up picking up a project using these tools. Also tools like Photoshop and Illustrator are always handy to complement.
leadership
Shipping products is great, but what I find even more meaningful is helping others grow. I offer pro-bono mentorship to newcomers in the field trying to get their first designer job, and those switching careers into UX.
+1500 minutes of mentorships with designers to help educate, guide and assess design process, communication and execution.
2023 - 2026
Fullscript - Ottawa, Canada (Remote)
Senior Product Designer
At Fullscript I led patient and practitioner-facing product design across high-impact initiatives spanning a variaty of areas inside the product like the catalog, search, wholesale, treatment plans, wearables implementation and so on.
Drove measurable business impact contributing to revenue lift by redesigning the patient catalog experience to surface self-serve purchasing without cannibalizing treatment plan revenue.
Helped protect $220M+ in annual wholesale revenue by leading design across 35+ sub-projects in a full platform re-architecture under a zero-disruption mandate.
Led cross-functional alignment by Partnering with product, engineering and leadership to align vision, priorities, and how to execute.
2022 - 2023
BBTV - Vancouver, Canada
Senior Product Designer
At BBTV, I worked on R&D team and spearheaded the design of a new Design System, conducted research to identify areas for improvement and new functionalities, and crafted intuitive interfaces for internal products. I also worked closely with the development team throughout the design process, providing guidance and feedback to ensure that designs were implemented accurately and efficiently.
Overall, my role required a deep understanding of user-centred design principles, strong collaboration skills, and an ability to manage multiple projects simultaneously.
2020 — 2022
Agência Obra - Curitiba, Brazil
Partner, Lead Product Designer
I coordinated projects with a team of 8 people and dozens of third parties. I participated and coordinated large projects for companies in Brazil and abroad such as Freelectics, Caixa Econômica, Zoop, Beta-I, among others working closely with design teams, research, engineering and develop teams to take those projects from concept to launch.
2017 — 2020
Taste.ag - Curitiba, Brazil
Partner, Lead Product Designer
After a year working independently, I often worked in partnership with Taste and with that came the invitation to become a partner of the agency, playing all the digital part of the agency, leading a team of 8 people (Designers and developers) and creating digital projects such as websites, apps, systems among others.
2016 — 2017
Breakeven Studio - Curitiba, Brazil
Partner, Lead Product Designer
My first independent job where with only 1 partner we were able to create great projects. During this time I could learn to manage, sell and do the entire process of owning a company and at the same time manage to perform as Ux, Ui designer and manage external people to develop and deliver the product.
2012 — 2016
Heads Propaganda - Curitiba, Brazil
Senior UX/UI Designer
I worked as UX/UI Designer, responsible for create websites, apps, campaigns to clients like Petrobrás, Cielo, Grupo Boticário, Caixa Econômica, among others.
And later, led the Creative Team during 2 years.
2011 — 2012
Agência Casa (JWT Group) - Curitiba, Brazil
UX/UI Designer
I worked as an Ui Designer and Art director in the digital creative team. I am responsible to create Portals, APPS, hot sites and marketing banners for clients such as: Nextel, Kraft Foods, HSBC Bank, Coke, Warner Bros, Tecnisa, Johnsons&Johnsons among others.
2010 — 2011
Midiaweb Inteligência Interativa - Curitiba, Brazil
UX/UI Designer
I've worked as an UI Designer and Art Director. I was responsible to create interactive campaigns like Hotsites, Banners and many kind of digital pieces for clients such as: HSBC Bank, Oi, Kraft Foods, Walmart among others.
2009 — 2010
GHN Design Interativo - Curitiba, Brazil
JR UX/UI Designer
I worked as junior UI Designer and front-end developer. I was responsible to create Websites, Hotsites and make the Front-end work, Coding HTML and CSS.
2007 — 2009
Asa Design - Curitiba, Brazil
UX/UI Designer, Graphic Designer
I worked as junior graphic designer, UI Designer and front-end developer. I was responsible to create Websites, Hotsites and make the Front-end work, Coding HTML and CSS. In the Graphic Design I worked developing Packages and press materials.
2006 — 2007
WDS Propaganda - Curitiba, Brazil
Trainee UX/UI Designer
I worked as trainee UX/UI Designer and front-end developer. I was responsible to create Websites, Hotsites and make the Front-end work, Coding HTML and CSS.